Energy drink brands hold onto the top 10 ranks. Red Bull (brand value up 1% to USD7 billion) Monster (brand value up 8% to USD6.8 billion) and Gatorade (brand value down 7% to USD4.9 billion) maintain their top 10 ranks this year, with Red Bull ranking as the third-most valuable non-alcoholic drinks brand said Brand Finance. Coca-Cola launched Powerade in the 1980s to compete with Gatorade, but Coke’s version never caught up. Meanwhile, Gatorade became associated with winning, as successful coaches are traditionally Coca-Cola: brand value 2006-2023; Other statistics that may interest you Statistics on . About the industry 6 Basic Statistic Soft drinks brands percentage change in advertising spend United Published by M. Ridder , Dec 19, 2023. In 2022, an estimated 13.75 million people consumed original Coca-Cola. Another 9.52 million people in Great Britain consumed Diet Coke, making it the second In 2018, Coca‑Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca‑Cola is paying $5.6 billion in cash for the remaining 85% of the company. BODYARMOR will be managed as a separate business within Coca‑Cola’s North America operating unit and will continue to be based in Coca-Cola also seeks to gain share and grow its base of Gen-Z drinkers through engaging local experiences. “A great example is A Recipe for Magic, which was activated in more than 50 markets and Apple is in close second with a $298 billion brand. It’s important to note that both tech giants brands fell in value from last year, as supply chain disruptions, labor market constraints, and slower forecasted revenue impacted their brands. Other big tech brands Google (#3) and Microsoft (#4) were next in the ranking. December 2023/January 2024; PepsiCo’s value hasn’t eclipsed Coca-Cola’s since 2006. At roughly $246 billion on Monday, Coca-Cola’s market cap is nearly $15 billion above PepsiCo’s Click to enlarge Dividend. The dividend is the most important factor for many holders of Coca-Cola. As a dividend aristocrat, 2023 marks the 61st year of consecutive dividend increases by the company. The Coca-Cola brand is also one of the most-recognized in the world. According to marketing and analytics company Kantar, Coke's products have been chosen by consumers more than any other brand foVYyhP.